| Dove Medical
Press Ltd ("Dove") is a publisher
of international peer-reviewed medical
journals with authors, editors and subscribers
from the global healthcare community.
Journals are published in both print and
electronic versions. Dove has offices
in Auckland (NZ), Manchester and London
(UK) and will shortly open offices in
Italy and France. By using Dynamic
Mail Communicator the company
managed to achieve response levels in
the region of 5-10% after 2 weeks.
Objective
Dove chose Dynamic Mail Communicator
Professional after using a much simpler
plain-text email software package. When
this software became no longer supported,
Dove tried a commercial bureau provider
of email services. The company found that
most of the benefits of using a bureau
were only valuable if they used html to
send their emails. Dove experience has
been that using html and strong graphic
presentations increased their bounce rate
dramatically. Dove also found that the
handling of bounces (both soft and hard)
was extremely wasteful of their hard-won
email addresses. The company stopped using
a bureau after 6 weeks and found the Dynamic
Mail Communicator package.
"I chose Dynamic Mail Communicator
because it has a simple and straightforward
approach to sending emails. I like the
automatic subscribe/unsubscribe facilities
which work well for my business. I was
also impressed with the after-sales technical
support", says Tim Hill, the Publisher
of Dove Medical Press.
Solution
With Dynamic Mail Communicator™,
the company is now able to:
- Send personalized email notifications
to its clients (Hello John not Dear
Customer)
- Send emails in HTML format which makes
them more attractive and eye catching
for customers
- Schedule the email campaign at a specific
time, send pictures and attachments
- Automatically subscribe or unsubscribe
people from a mailing list
- Remove bounced back email addresses
automatically
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